Here’s why VR Marketing campaigns are so successful:
VR solves a huge problems marketers have around engagement and awareness for the following reasons:
- Immersive – users wearing a headset are completely immersed in the content meaning fewer distractions and more attention on the message.
- Impactful – the intensity of a VR experience is greater than traditional media generating strong emotions in its users which are linked to real behaviour change.
- Memorable – our brains are built to remember events linked to locations, this means that VR experiences have a longer trace in the audience’s memory.
- Novel – with high media and public interest in VR early adopters can benefit from favourable media exposure.