Technology is ever changing. Nothing stands still and where the digital world is concerned new technology upon new technology is being released. Also there are always improvements and additions to whatever is already out there. For example, the competition between mobile phone companies is so big that there is forever a parade of phones coming on the market. The fanfare that comes with the launch of technology from the bigger companies is what can be a digital culture ritual.
Apple, Samsung etc launch their products around the world at special arranged ceremonies. People queue up for hours in advance to buy the latest Apple, Samsung etc product. The same goes for the latest Playstation, Xbox game whereby people queue up from midnight to get their hands on the newest game or product to improve their gaming experience.
These launch ceremonies and consequently the forever queuing up to buy the product is the modern day ritual in immersing yourself in the digital cultural world. Everyone wants the next big thing and the latest technology and that’s why there will always be a demand for this.